Can you please give an overview of your professional background leading up to and including your current role?
In his 16-year spell at Vitabiotics Ltd, Rohit has held important positions within 4 years and was elected as a member of the Board in his 5th year at the company. Vitabiotics Ltd is UK’s No. 1 and fastest growing company and has manufactured innovative healthcare supplements, including significant advancements in men’s, women and children’s health. The company has been awarded the Queen’s Award for Innovation in Vitamin Research, which was personally received by Rohit from Her Majesty, the Queen on behalf of Vitabiotics Ltd.
WHAT HAVE BEEN SOME OF THE SIGNIFICANT HIGHLIGHTS OF VITABIOTICS HISTORY?
Vitabiotics was founded by Dr Kartar Lalvani in 1971, with the product Oralcer. Omega-3 was the first multivitamin product to be launched in the market and it still remains the number one product in many countries. The company has a diverse range of original published research to support its products. They are the only company to have won the Prestigious Queen’s Award four times.
WHAT ARE SOME OF VITABIOTICS’S KEY VALUES AND BELIEFS? HOW IMPORTANT IS CUSTOMER’S SATISFACTION?
Vitabiotics believes in the motto “The Science of Healthy Living”. The supplements are carefully designed and formulated to support the targeted needs of the customers, depending on their age and lifestyle. Customer satisfaction is extremely important for the organisation. The company is also Uk’s No.1 vitamin company and the customers have trusted the company to cater to their nutritional needs more than any other company.
WHAT DO YOU THINK SETS YOUR BUSINESS APART FROM ITS COMPETITORS?
All products are clinically tested and have an extremely strong scientific support. No other UK vitamin company has such a diverse range of published research to support its products. At Vitabiotics, we’re committed to human health and being a company our customers feel good about. That’s why, right across our supply chain,our policy is to only do business with partners that meet the ethical standards our customers expect from us.
HOW HAVE YOU FOUND THE HEALTHCARE INDUSTRY IN INDIA?
The healthcare industry in India is mostly driven by pharmaceutical products. However, in the past few years there has been more focus from the industry towards prevention rather than cure. Nutraceuticals has already started taking a centre stage in preventative & proactive healthcare and management of diseases. People today are aware and conscious about health, nutrition and healthy living. This is creating a shift in the mind-set of people from treatment of a disease to disease prevention which is going to aid in the growth of nutraceutical industry. Further focus on prevention, will lead to lesser burden on the healthcare services of the country as well. In India, the preventive healthcare segment is on rising curve. India’s total preventive healthcare market now estimates over $800 million. The market offers a tremendous opportunity to bring in innovative technology solutions. Healthcare players are moving into direction of higher user and patient empowerment and better patient engagement models. People consciousness about their health and rising disposable income has given a boost to preventive healthcare at urban and semi urban market.