SEG Automotives is a pioneer in the automotive industry, known for its innovative solutions and continuous advancement in technological processes
Professional background leading up to and including current role
Mr. Anil Kumar began his career with Bosch limited in 1990, known as “MICO“ during that time, as a Technical Graduate Trainee, after completing the Bachelors of Engineering in Electronics and Communication, which was later followed by a MBA in Marketing. During the three decades of his professional career, he has held several responsibilities in MICO, Bosch and currently leading the SEG Automotive business in India as its President and Managing Director.
The first decade was focused on acquiring deep technical know-how and applying theory to practice on content driven topics in Machine design, Plant engineering, and Maintenance of PLC and CNC machines which were in great demand by the Indian industry. The early phase of his career instilled in him a solution-oriented problem solving mindset and a can do spirit.
The second decade was focused towards acquiring a breadth of experience. He led the Technical Engineering function of Bosch diesel systems in Jaipur-India, steered the manufacturing of Bosch Starter Motors and Generator (SG) division in Bangalore-India, and was responsible as Director of global commercial vehicle sales, SG division in Bosch Germany-Europe. These substantive roles in various functions helped him to broaden his internal and external perspectives on business.
With the depth and breadth of business knowledge and experience in key functions, the third decade turned out to be a phase where he focused both on the ‘joy of leading’ and transforming the business.
At the beginning of third decade, he took over as the Regional President for Starter Motors and Generators division of Bosch in India. Since then, together with his management Team and ably supported by leadership coach Mr. R R Nair, he made significant contributions in restructuring, transforming, and diversifying the business towards securing market leadership position in India.
In the restructuring phase, the focus was towards operational excellence with lean management, which was achieved through redefining the business strategy with unique approaches and efficiency drives. The transforming phase witnessed introduction of a slew of new competitive products with the help of our engineering and design group. He chartered yet another transition when the business was carved out from the Bosch group to form a new company, operating today as “SEG Automotive India Private Limited”. This phase also witnessed sustained business growth, with diversification into new products like light electric mobility and customers besides introduction of new business verticals and seizing new growth opportunities in services and electrification, thereby creating a new identity for the new entity.
What have been some of the significant highlights of SEG Automotive history?
SEG Automotive is closely linked to the history of the automobile. Building its own identity after emerging from the BOSCH Starter Motors & Generators division in January 2018, the company stands for more than a century of innovations in its product sector right from the invention of the starter motor and generator to start/stop and hybridization. SEG Automotive makes a significant contribution to climate protection by reducing emissions across powertrain technologies: Fueled by its passion for innovation, the global supplier is driving the transition towards more efficient combustion engines, 48V hybrids and electrification.
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